Most Americans Are Unaware They Lack Adequate Life Insurance Protection

Almost one-third of Americans age 18 and over have no life insurance protection. Of those households that do have protection, 30 percent have coverage that's less than one time their annual income. Disturbingly, 76 percent of those households with life insurance protection that's less than their annual income thought that the amount of coverage was adequate. The survey, commissioned by MetLife and conducted by Roper ASWLLC, polled a random, representative sample of U.S. Households.

The Survey also revealed alarming statistics concerning the "prime needs segment" -- those full-time employees with dependents, such as a non-working spouse or minor children. Only 64 percent of this demographic have any type of life insurance protection. Of those that do have the coverage, 58 percent revealed that the amount of coverage is less than three times their household income. The majority of those with this minimal coverage also reported that they believed the amount of coverage was adequate.

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